This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Weaknesses. Thus, in order to achieve this, the company seeks to establish relationships which are lasting with the potential company suppliers (Cummings & Worley 2008). EasyJet airlines cuts costs through value pricing. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. They helped me with my custom research and delivered before time! IvyPanda. Also, the sustainable approach of the company in its day-to-day activities, which include offsetting carbon emissions, participating in development of green aircrafts, promoting modern fuel-efficient fleet family, helps the company to build a reputable brand image as well as acquire and retain customers. easyjet stakeholder mapping It is also worth noting that all the booking on this airline are made via email or telephone. the elasticity of demand is determined by competition. Fourth is the dependability, which is the ability to ensure that the stated services are delivered in accordance with the promises which have been made to the customers. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. The increase in Air Passenger Duty Tax and landing charge increases also affect the company and so therefore affect customers. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. A SWOT and PESTEL Analysis of EasyJet. Explains that the airline industry is impacted by current market trends, and externalities. The detailed complete set of references are available on request in the 'Complete report' on purchase. The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. mary mcnamara articles; location pin emoji black and white; how to calculate binomial distribution using calculator casio One of the best things about easyJet is its refund policy. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. This implies that it is important to consider the fact that strategy is crucial when it comes to this industry. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Corporate stakeholders are usually customers, suppliers and shareholders. "EasyJet Company's Strategic Analysis and Marketing." During the financial year 2007/2008, this company recorded a profit of 2.3 million pounds. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Operating in net-zero carbon flights across network, EasyJet Plc Porter's Five Forces Analysis, EasyJet Plc Segmentation, Targeting and Positioning (STP) Analysis. For different referencing styles and detailed guidelines, please click here. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. Environmental, Social, and Governance (ESG) Analysis Report. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. easyjet stakeholder mapping Stakeholder Mapping | SpringerLink It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Making it easy, enjoyable and affordable to travel again and again for business and holidays. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In addition, they also offer faster turnarounds as there are fewer air movements. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. The decisions and actions which are taken within the operations of EasyJet have a direct impact on the fundamentals which form the basis of this company. Stakeholder Analysis 101: Identification, Mapping & More - ProjectManager Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Stakeholder Mapping (Free PPT and PDF Download) - WorkshopBank All rights reserved. professional specifically for you? the total discounted cost stream is 8.4 billion. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Company Analysis of Easyjet | Business Paper Example One of the most important aspects which have made this airline to stand out is the route system. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. The database is updated daily, so anyone can easily find a relevant essay example. PDF Stakeholder Identification and Analysis - International Finance Corporation EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman . This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. 4. Strong operational efficiency leading to a low-cost model. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. About stakeholder mapping in Smaply and a step by step introduction. Explains union dues and initiation fees are one of the major cons for unions. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. In 2001, a strategic analysis was carried out which brought forth the following findings; minimal impacts of the September 11, 2001 effects (Bartholomew 2009). 1734 Oak Tree Road Edison, NJ. In case you want this report emailed straight into your email inbox, kindly share your details below. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. Analyzes how the airline industry is affected by negative and positive externalities, such as the rise and decline in fuel costs and air traffic congestion. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. The following stakeholder mapping example explains the primary aspect needs to be considered for stakeholder analysis. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. Creating a stakeholder map: step 1. This is because of the high costs which are associated with running the airline. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. EasyJets serves airline travellers. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. This section is available only in the 'Complete Report' on purchase. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). The y-axis represents the interest in or impact of your project on a stakeholder. Explains that sponsorships on keith's rescue dogs' website can depend on them as they gain money for the charity. Revenue is increased through not having to deliver or post tickets out to its customers, in comparison with other non-internet based airlines. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Strategic Analysis of EasyJet the Airline Industry easyJet has refined its strategy to drive our purpose of making low-cost travel easy. The threat which faces this airline is the availability of substitutes. Its headquarters are located at the London Luton airport, UK. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. Lewins Change Model - 3 Step Process Checkify Quality is the ability which is characterized by being in a position of ensuring that one gets a certain specification without any problems. A Quick Guide to Stakeholder Mapping [+ Examples] | EdrawMax - Edrawsoft SWOT & PESTLE.com (2023). Page 8 of 50 - About 500 Essays Powerful Essays . The power of suppliers is another aspect which is brought to the fore by the porters five forces. These monopolies denied other interested stakeholders from actively taking part in the industry. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. Page 50 of 50 - About 500 Essays Good Essays. Keep it up! Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. Need Strategic Analysis for this company? Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. Zoom out. Part of my role is managing . This has in turn led to an increase in the customer base and subsequently many passengers have resorted to this airline. Stakeholder Mapping Template | Miro A train company or media company may list its industry regulator as a primary stakeholder. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Currently, the company operates in over 27 European. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Modul 3: Pemetaan Pemangku Kepentingan (Stakeholders Mapping) This airline company was the brain child of Stelios Haji Ioannou. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. The focused network strategy can be summarised as follows: easyJet recognises that the continued evolution of our product portfolio represents a significant opportunity to build on spend per customer, delivering enhanced sustainable returns. Increase project visibility, especially to executive stakeholders. Furthermore, the airlines location also bolsters the efficiency with it has (Mayer 2007). . Explains that easy jet is a low-cost airline and is in the oligopoly market. Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. According to this airline, this airlines ROCE indicates a very steady company. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. PDF METHODOLOGY FOR STAKEHOLDER ENGAGEMENT - Interreg A stakeholder map typically falls on a two-by-two grid. The companys activities are aimed at offering international air transportation. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. There are unions in almost every conventional business. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Explains that trade unions want to protect the rights of employees in a business. What we do - easyJet plc Stakeholder mapping in 4 steps. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. I combine my deep expertise in change management with culture design and change leadership development. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF. Moreover, the company is also involved in research projects dealing with green or electric-powered aircrafts for a better technical future of the airlines with significant reduction in fuel consumption, and thereby, leading the European aviation industry towards net-zero carbon future. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. Local community and pressure groups. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. This is a tool which is used in analyzing the industry where a company operates. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. We do not share your information with anyone. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space.