Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Pay Special Attention to Those Who Matter Most, 5. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. And theres no good reason to leave that kind of money on the table. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Heres a sample: Dear (friend, client from a former business, former boss, etc.). Oops! Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . We do coach our clients on these lead generation tactics. Date. Or ask for feedback?? End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Now that is a good introductory letter, Marte. For many, leads are drying up a bit, so you may be feeling a little stuck. And conversations with the people we know can lead to all sorts of wonderful things. Expand Your Sphere of Influence with Free Real Estate Letters - ActiveRain I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Good iedea on using and award and sharing it with your soi. For most people, their home is their most valuable asset, and its also their biggest liability. But how many agents actually take that advice? If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Wonderful idea Jennifer and a wonderful post, and some great comments! Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. When you do go to a networking event, you may think the goal is to collect as many cards as possible. And yes, for years they have been. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. I've written about this concept once or twice or a dozen times - see the list below for related blogs. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). How do you write a client letter to your sphere of influence and past clients? Howd you get into it? (True Story)Order Your Here! When you target through every channel like this, you are in your SOIs brain. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. You may be under the impression that phone calls are an annoyance. Theyre probably going to answer the phone. Your First Real Estate Prospecting Letter - ActiveRain Its very simple. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. Thanks for shring this Yah-me. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Were going to give you everything you need to work your SOI like a pro. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. That is why social media is helpful. Something went wrong while submitting the form. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. And even if your client needs nothing from you at least you checked in. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Writen By. Where you make your list will depend on where you are in your business. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Today Im going to tell you, no. Thats the only way you will be able to contact your SOI members 100 times a year. Your email address will not be published. Then, see if they will need assistance finding a spot that has more room. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. 9 Real Estate Prospecting Letter Templates for Lead Outreach How low interest rates are and what a great time to buy it is? In real estate, or any business for that matter, you cant deny the power of the referral. and Pensacola Beach real estate Some of it is super-scripted and sleazy, and some of it is just plain outdated. This also warms up your SOI for your phone call. that are written by the members of this community. You may be wondering if you should be spending money on buying new leads. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Add your signature and contact information including your location. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. It's so great to get off on the right foot - this letter would do it. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Brian Icenhower of The Real Estate Trainer has a great tip. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. People love to look into each others lives, which is why we all love social media. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. 5 ways real estate agents can build their sphere of influence - Paradym Your note/comment is definitely going in my "keeper" file!! Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Next, you can run those emails through a scrubbing service. Thx for sharing. The Best Real Estate Email Templates for Your Sphere of Influence What do you love about it? A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Good news! Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Thank you for using me as your realtor. With this simple strategy, and no more than 279 contacts, the listings started flowing in. But you cant be everywhere all the time. ActiveRain, Inc. takes no responsibility for the content in these profiles, So thank you, thank you, THANK YOU!!! We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. This field is for validation purposes and should be left unchanged. Its time to look inward to your database. And this one from the Graham Seeby Group is an excellent example. Very nice. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. He even asks for permission to follow up (Cool if I follow back up in a week?). Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). They got 34 percent from repeat business. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. I've been featured from time to time on the local news or in the paper, so I always send out notices with links. Looking forward to catching up with you soon!. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! Beautiful. Then, you need to make sure that you pay special attention to your ideal client. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Never Stop Networking 2. Do you know anyone who might be thinking of purchasing a home in the future? Many agents stay surface level and dont think about the personal touches or special things they can reach out to people in their sphere for. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." Are you sure you want to report this blog entry as spam? Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. 4. Look, we get it. Take Advantage of Direct Mail Marketing 6. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. We focused on and marketed to the people we knewthe mets in our database and it was amazing the volume of transactions we started doing right out of the gate! You can easily change up that second line to refer back to any relevant life, community, or even social media event. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Its a simple shame on me script. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. I mailed them a postcard because I was afraid to pick up the phone and call them. I think either way would be fine - whatever feels right to you. The Best Real Estate Email Templates for Your Sphere of Influence Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. You can do this by adding value coming from contribution and giving them something they want. And remember, you are NOT selling. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Start with your past clients because these are people you just sold a house to. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Its good to get a phone call from someone who is just calling to check in. Theres short-term business and there is this big long-term business potential. How to Create a Real Estate Sphere of Influence List Just never, ever assume. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). I stay in touch with my people, past present and to come, with a monthly . I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Approximately 80 percent of all transactions are done within your sphere of influence. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. Your way of handling the award was so tasteful. The more personal attention you give, the more theyll like and remember you. If you are a seasoned real estate agent, then you know who is most impressed by your work. Real Estate Newsletter Ideas (Free Templates) - ZPA Resources Real Estate Introduction Letter To Friends! | Amazing Prospecting and The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. These are people that know you, and just because of that, you have some influence on them. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! At that point, you use your Realtor sphere of influence scripts. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. 11 Tips for Building Your Sphere of Influence in Real Estate (2023 This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Check out this great listen on Audible.com. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer.